From the beginning of the year 2006 new bottled sunflower oil Lyubonka is available throughout Ukrainе. New brand is mostly focused on thrifty consumers. Inna Ivanova, Kernel Marketing and Sales Department Director: “Bottled oil market potential is rather high in Ukraine. At present, quite a significant part of the market is occupied by crude unbottled oil with a quality leaving much to be desired and at high price level, even compared to bottled oil. Moreover, cheap low-quality bottled oil, produced illegally in unsound hygiene and sanitary conditions, is still present at the market”. Kernel introduced new bottled oil Lyubonka for the consumers of this segment of the market. Reasonable price combined with a good quality of this product is accentuated by a democratic label design. The slogan “Lyubonka– a thrifty housewife!” also emphasizes the simplicity and moderateness of this trademark. Lyubonka is represented by two market positions: refined sunflower bottled oil and crude sunflower bottled oil. Lyubonka is sold in 1 litre polyethylene bottles. The target group of new brand consists mostly of below-average and low-income consumers, therefore Lyubonka is sold mostly at small market places, grocery stores and stalls which are the main usual sales channels for above target group. In such a way Kernel Group keeps on creating new brands, focused on unoccupied market niches. In September 2005 the Group presented a unique product for Ukrainian market – refined sunflower oil “Kernel Professional”, which is distinguished by its special package (10 and 30 litre – designed specially for HoReCa market) and a cold refining technology. Kernel also possesses the trade-mark Shchedriy Dar – one of the three leading bottled oil brands in the country operating nationwide.